A WebHook is an application programing interface (API) concept that is commonly used in web development, and is now used by especially tech-savvy podcasters!
WebHooks allow connected software to react to pre-defined events.
Pippa registers all new episode publications as "events," so we push event notices to WebHooks anywhere you decide to apply the code. When you publish an episode, that event can trigger virtually anything you can code. Whether that means posting a new picture on Instagram, sending out a message on email or Slack, or turning on the lights in your living room, is purely up to you.
⚠️ Developer Area Ahead 👨🏻
WebHooks are definitely more advanced features for those who aren't afraid to tinker with code. But even if you don't know your POST requests from your HTTP callbacks, you might still be able to set up a few handy functions using services like Zapier and IFTTT.